Reframe Health Lab combines patient and care provider engagement with
communications strategy to change the way we talk and learn about health

Founder Dr. Mike Evans


Dr. Mike Evans is best known for developing innovative health messaging for the world. In 2012, he founded the company as Evans Health lab, fusing patients with creatives (filmmakers, designers, writers) and expert clinician-researchers. The premise of his lab was that most health care does not happen in clinics and hospitals, but at home and the biggest missing health workforce is the public. His idea was to create high quality infectious health media to engage this workforce in what Dr. Evans calls “Peer-to-Peer Health Care”. Dr. Evans is best known for telling evidence-based stories and then embedding them in the relationships of care: friend to friend, caregiver to patient, hockey player to hockey player.

His video “23 and ½ hours” is perhaps the most viewed evidence-based video ever and has been seen by over 8 million people. His Medical School for the Public on YouTube has been viewed by over 15 million people worldwide and has over 75,000 subscribers.

Dr. Mike was a staff physician at St. Michael’s Hospital, an Associate Professor of Family Medicine at University of Toronto, and Lead for Digital Preventive Medicine at the Li Ka Shing Knowledge Institute.

He has started a medical school for the public (Mini-Med School @ U of T), written an award winning kids book (the Adventures of Medical Man), been Chief Editor of a Canada’s top selling primary care textbook of medicine, been Scientific Officer for Knowledge Translation at the Canadian Institutes for Health Research, doctor for the Sochi Olympics, and was the house doctor for the CBC weekend morning radio show, Fresh Air.

Dr. Evans’ work has been profiled in a wide range of publications from JAMA, the BMJ, the Lancet, to the Readers Digest and the hit Netflix series “Orange is the New Black”.
Some of his awards include being chosen as the top 10 innovators in health by the Canadian Medical Association, top 45 Canadians over 45, and selected as 2015 top 10 most important doctors in Canada by the Medical Post.

In 2014 he was given the first worldwide endowed chair in Patient Engagement in Child Nutrition at the University of Toronto and he was awarded the McNeil Medal from the Royal Society of Canada in recognition of his outstanding ability to promote and communicate science to the public. For his documentary series on people with cancer (with filmmaker Wendy Rowland) called “The Truth of It” Dr. Evans was awarded the 2015 Canadian Cancer Research Alliance award for Distinguished Service to Cancer Research.

In fall 2016 Dr. Mike accepted a full-time position at Apple in California helping lead health innovation. The team Dr. Mike assembled is continuing his work in innovative health communication under the new brand Reframe Health Lab.